Photographing products seems like a simple task, but to capture the product effectively, certain steps need to be taken. The most important factors are lighting and distance. The wrong lighting may negatively affect the texture or color of the product. Therefore, for photographing products, the best solution is to use the macro setting, which is used for close-up photography and brings out the intricate details in the product.
Instructions
- 1
Arrange the product or products. They can be on a flat surface, but not necessarily, depending on the effect you want to achieve. Arrange them somewhere near natural light, unless you are photographing outside. Inside, take advantage of windows and avoid artificial light. Artificial light gives a warmer, interior feel but may result in unreal colors.
2Fix the lighting. Move around lamps or open curtains wider. Take the steps necessary to let in as much light as possible, depending on whether you want a feeling of natural or artificial light.
3Turn on your camera and change the settings to macro. If you are using an SLR camera, change the lens to a macro lens. Use macro if the product is small enough that you can stand a foot away from it and capture the entire thing. Macro photography is close-up photography often used for photographing plants, small animals and objects. If the product is bigger, keep the settings on "Auto." Most digital cameras, both SLR and point-and-shoot cameras have this macro setting. SLR cameras are Single-Lens Reflex cameras, the more professional cameras with better zooms and lenses, while point-and-shoot are typical pocket-size cameras. Both work well for product photography, although SLRs give you more options.
4Set-up the detachable flash, which is optional. Attach it to the top of the camera and turn it on with the power button located on the flash. Avoid using the built-in flash in your camera and instead rely on outside lighting, both artificial and natural, or a detachable flash. The built-in flash will usually either overexpose the image (think of the red-eye effect it gives when photographing people) or give it unnecessary shadows.
5Focus your camera straight on the object. The brackets you see through the viewfinder, or on the camera's screen, should be focused in the middle of the product. Never focus on the background or the product will be out of focus, or blurred.
6Take a few pictures of the product. Preview the images in your camera to see if this is the desired effect. Always take more than one image and alter the angles from which you take images to have some variety. If you don't like the images, consider using zoom or moving the lighting or object around so that the light hits it differently. Or, use other pre-set shooting options in your camera, such as those for photographing interiors.
7Use a tripod or plant the camera firmly on a flat surface and use a timer, if the images are not sharp enough. A tripod gives you many opportunities since you can move it around and adjust its height. When using a timer, you need to set everything up perfectly. Press the timer button and then press the button to shoot when ready. The photograph will be taken within a few seconds, without any movement.
8Adjust the exposure if the object photographed came out too dark against a light background. Do this by changing the exposure value to +1. The exposure can be adjusted easily since it is located on the camera as one of the buttons. Do not set it too high or your image will be too washed out. Keep changing the exposure until the product looks right when photographed.
9Upload your images onto your computer using a USB cable or a card reader. Use photo editing software to fix the images, such as Adobe Photoshop or iPhoto. Adjust the exposure, saturation, tint, lighting, sharpness and colors. Save the new images with a different name so that you have the original images also.
Photographing products seems like a simple task, but to capture the product effectively, certain steps need to be taken. The most important factors are lighting and distance. The wrong lighting may negatively affect the texture or color of the product. Therefore, for photographing products, the best solution is to use the macro setting, which is used for close-up photography and brings out the intricate details in the product.
Instructions
- 1
Arrange the product or products. They can be on a flat surface, but not necessarily, depending on the effect you want to achieve. Arrange them somewhere near natural light, unless you are photographing outside. Inside, take advantage of windows and avoid artificial light. Artificial light gives a warmer, interior feel but may result in unreal colors.
2Fix the lighting. Move around lamps or open curtains wider. Take the steps necessary to let in as much light as possible, depending on whether you want a feeling of natural or artificial light.
3Turn on your camera and change the settings to macro. If you are using an SLR camera, change the lens to a macro lens. Use macro if the product is small enough that you can stand a foot away from it and capture the entire thing. Macro photography is close-up photography often used for photographing plants, small animals and objects. If the product is bigger, keep the settings on "Auto." Most digital cameras, both SLR and point-and-shoot cameras have this macro setting. SLR cameras are Single-Lens Reflex cameras, the more professional cameras with better zooms and lenses, while point-and-shoot are typical pocket-size cameras. Both work well for product photography, although SLRs give you more options.
4Set-up the detachable flash, which is optional. Attach it to the top of the camera and turn it on with the power button located on the flash. Avoid using the built-in flash in your camera and instead rely on outside lighting, both artificial and natural, or a detachable flash. The built-in flash will usually either overexpose the image (think of the red-eye effect it gives when photographing people) or give it unnecessary shadows.
5Focus your camera straight on the object. The brackets you see through the viewfinder, or on the camera's screen, should be focused in the middle of the product. Never focus on the background or the product will be out of focus, or blurred.
6Take a few pictures of the product. Preview the images in your camera to see if this is the desired effect. Always take more than one image and alter the angles from which you take images to have some variety. If you don't like the images, consider using zoom or moving the lighting or object around so that the light hits it differently. Or, use other pre-set shooting options in your camera, such as those for photographing interiors.
7Use a tripod or plant the camera firmly on a flat surface and use a timer, if the images are not sharp enough. A tripod gives you many opportunities since you can move it around and adjust its height. When using a timer, you need to set everything up perfectly. Press the timer button and then press the button to shoot when ready. The photograph will be taken within a few seconds, without any movement.
8Adjust the exposure if the object photographed came out too dark against a light background. Do this by changing the exposure value to +1. The exposure can be adjusted easily since it is located on the camera as one of the buttons. Do not set it too high or your image will be too washed out. Keep changing the exposure until the product looks right when photographed.
9Upload your images onto your computer using a USB cable or a card reader. Use photo editing software to fix the images, such as Adobe Photoshop or iPhoto. Adjust the exposure, saturation, tint, lighting, sharpness and colors. Save the new images with a different name so that you have the original images also.
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