A strong portfolio means the difference between being a starving artist and a household name. A strong portfolio has powerful images, tasteful arrangement and a professional presentation. If you're a photographer, your portfolio, or your "book," is your resume. It's one way to get the high-profile jobs and top-tier clients. Even if you're just starting out, it's never too soon to focus on your portfolio.
Instructions
- 1
Fill your portfolio with relevant images. If your dream is to be a jewelry photographer, use photos of jewelry and nothing else. The most common mistake new photographers make is including too much variety. No matter how compelling the photos, a jeweler looking for a product photographer won't care about your wedding photos.
2Use only your best photos. Five amazing shots are better than 50 OK shots. If you include images that aren't up to snuff, your client will likely be concerned you don't always produce solid work, or worse, that you can't tell a good image from a bad one.
A good rule of thumb for deciding whether to include an image is to imagine that your next client will view only one image from your book and will decide whether to hire you solely based on that one image. If you're not completely confident the image would get you the job, don't put it in your book.
It can be tough deciding which images are your very best. Enlist the opinions of others.
3Arrange images in an appropriate order. Most portfolios have one photo per page, which means that photos are essentially viewed in pairs. Use your best judgement when deciding what images to display together. A photojournalist displaying a photo of a concentration camp next to a shot of people smiling and laughing probably wouldn't win points with an interviewer, no matter how good the images.
4Change the medium of your portfolio. Traditionally, photographers used portfolio books of 11-by14-inches or larger, which can be found in a range of colors and styles at art supply stores, and photo prints that are simply inserted into laminated pages. Photographers, however, have other options, including printing your own photo book from on-demand printers or presenting digital portfolios via DVDs or even tablet personal computers.
Tailor your portfolio to the clientle you're approaching. For a portrait photographer who meets potential clients, the sleek portability of a tablet PC offers the ability to show off your portfolio at a moment's notice. For a fashion photographer courting major advertising agencies or high-end publications, many editors require submitting photographers to mail or deliver a traditional portfolio.
5Update your portfolio continually. What was your best work last year or even last month may not be your best now. Regularly look through your entire portfolio and replace images when you create stronger ones or when images become outdated. Staying current with trends communicates to clients that you understand the field you're shooting.
A strong portfolio means the difference between being a starving artist and a household name. A strong portfolio has powerful images, tasteful arrangement and a professional presentation. If you're a photographer, your portfolio, or your "book," is your resume. It's one way to get the high-profile jobs and top-tier clients. Even if you're just starting out, it's never too soon to focus on your portfolio.
Instructions
- 1
Fill your portfolio with relevant images. If your dream is to be a jewelry photographer, use photos of jewelry and nothing else. The most common mistake new photographers make is including too much variety. No matter how compelling the photos, a jeweler looking for a product photographer won't care about your wedding photos.
2Use only your best photos. Five amazing shots are better than 50 OK shots. If you include images that aren't up to snuff, your client will likely be concerned you don't always produce solid work, or worse, that you can't tell a good image from a bad one.
A good rule of thumb for deciding whether to include an image is to imagine that your next client will view only one image from your book and will decide whether to hire you solely based on that one image. If you're not completely confident the image would get you the job, don't put it in your book.
It can be tough deciding which images are your very best. Enlist the opinions of others.
3Arrange images in an appropriate order. Most portfolios have one photo per page, which means that photos are essentially viewed in pairs. Use your best judgement when deciding what images to display together. A photojournalist displaying a photo of a concentration camp next to a shot of people smiling and laughing probably wouldn't win points with an interviewer, no matter how good the images.
4Change the medium of your portfolio. Traditionally, photographers used portfolio books of 11-by14-inches or larger, which can be found in a range of colors and styles at art supply stores, and photo prints that are simply inserted into laminated pages. Photographers, however, have other options, including printing your own photo book from on-demand printers or presenting digital portfolios via DVDs or even tablet personal computers.
Tailor your portfolio to the clientle you're approaching. For a portrait photographer who meets potential clients, the sleek portability of a tablet PC offers the ability to show off your portfolio at a moment's notice. For a fashion photographer courting major advertising agencies or high-end publications, many editors require submitting photographers to mail or deliver a traditional portfolio.
5Update your portfolio continually. What was your best work last year or even last month may not be your best now. Regularly look through your entire portfolio and replace images when you create stronger ones or when images become outdated. Staying current with trends communicates to clients that you understand the field you're shooting.
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