Although photographs are considered a subjective art form, images do have intrinsic commercial value. Factors such as image rarity, placement, circulation and intended exposure determine the overall value of the photograph to potential buyers.
Image Uniqueness
A one-of-a-kind photograph that displays a unique subject has a higher valus than a photo of a common subject shot by many other photographers. As explained in his 2005 book, "The Photographer's Guide to Negotiating," photography industry leader Richard Weisgrau, states, "The level of originality in a stock photograph is directly related to the level of competition it faces and its value in the marketplace."
Intended Use
The type of client and intended use of an image dictates the cost of a photograph. A photo used for advertising or corporate use commands a higher price than one used for editorial or illustrative purposes.
Exposure and Circulation
The number of times a photograph is reproduced for publication or distribution adds value to the image, as does an image displayed to a large audience. Examples include photos used in a high circulation magazines or on commercial posters. As the intended exposure of a photographic image increases, so does the price.
Duration of Use
An increase in the amount of time a photo is displayed or published also reflects an increase in cost. A photo seen by a large, national audience over a long period of time carries a higher price than one viewed by a small or local market.
Original vs. Reproduction
An original photograph always commands a higher price than a reproduction. The price increases if the photo has an autograph by the photographer.
Although photographs are considered a subjective art form, images do have intrinsic commercial value. Factors such as image rarity, placement, circulation and intended exposure determine the overall value of the photograph to potential buyers.
Image Uniqueness
A one-of-a-kind photograph that displays a unique subject has a higher valus than a photo of a common subject shot by many other photographers. As explained in his 2005 book, "The Photographer's Guide to Negotiating," photography industry leader Richard Weisgrau, states, "The level of originality in a stock photograph is directly related to the level of competition it faces and its value in the marketplace."
Intended Use
The type of client and intended use of an image dictates the cost of a photograph. A photo used for advertising or corporate use commands a higher price than one used for editorial or illustrative purposes.
Exposure and Circulation
The number of times a photograph is reproduced for publication or distribution adds value to the image, as does an image displayed to a large audience. Examples include photos used in a high circulation magazines or on commercial posters. As the intended exposure of a photographic image increases, so does the price.
Duration of Use
An increase in the amount of time a photo is displayed or published also reflects an increase in cost. A photo seen by a large, national audience over a long period of time carries a higher price than one viewed by a small or local market.
Original vs. Enhance your photography skill,The Top Secret Photography Techniques
. Reproduction
An original photograph always commands a higher price than a reproduction. The price increases if the photo has an autograph by the photographer.
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